TikTok’s popularity as a short video platform and its surprising success in a short time has not gone unnoticed. Facebook-owned Instagram is already moving forward with the launch of Instagram Reels. Google is speeding up the short video content space with YouTube Shorts. It’s easy to get confused between Instagram Reels and YouTube Stories to post or enjoy content. We help you understand the differences between the two services.
Fortunately, Google and Facebook don’t offer a separate app for creating and browsing videos. Instagram Reels and YouTube Shorts are tightly integrated into their respective parent apps, making the whole experience seamless. YouTube vs Instagram Reels shorts: which TikTok clone is better?
Instagram reels and YouTube shorts are best served on mobile devices. As of this writing, Instagram Reels is available worldwide, while YouTube Shorts is limited to India and the United States.
Like I said earlier, Instagram Reels and YouTube Stories live in the main app. As for Reels, swipe right on the Instagram homepage and you will see the Reels option right next to the default Story menu. We love how the main functions are on the bottom left (you can change the position on the right side using the Settings menu). They are easy to reach even on large phones.
On YouTube Shorts, the main options like Add Music, Speed, and Timer are at the top. You will have to stretch your thumbs whenever you want to create a short video.
Instagram has the upper hand over YouTube Shorts in this department. On Reels, when you try to add audio, Instagram opens the Music menu with a number of categories such as Trendy, For You, Original Audio, and Pop. You can tap the little music icon next to any song and see which reels other users have used with the selected song.
You can also use audio from other rolls. If you find a song or audio clip you like, you can tap on music and select “Use audio”. The Reels menu is now configured to use your chosen song and you cannot edit the audio.
YouTube Story’s music menu is dark compared to Reels. However, you can use audio from other shorts.
Let’s talk about users’ favorite imaginative ways to personalize the video recording experience on Instagram Reels and YouTube Shorts. This is where an average implementation differs from a weighted implementation.
The reels allow you to change the recording speed. You can use a timer and alignment option to achieve perfect video sync. Effects are at the heart of the Instagram experience. Depending on the mood, you can add Funny Face, Party Lights, Green Screen and choose from dozens of other effects for the perfect Instagram reels.
Compared to Instagram, YouTube only offers the ability to adjust video speed and a built-in timer. We know this is an early stage, but YouTube clearly has more experience and could have added a few more features to stand out.
Add text and stickers
Stickers play a vital role in the overall Instagram Reels experience. The company has years of experience with Instagram stories and brings the same strength here too. Instagram has dozens of funny stickers. You can also add your current location as a sticker. YouTube Stories doesn’t have this option, which is a shame.
YouTube offers different styles of text and customizes them with different colors, alignments, sizes, and more.
This is where YouTube comes right back into the game with higher sharing permissions.
YouTube offers various permissions for sharing short films. Before finalizing the video for viewers, you can choose between public, unlisted, or private permission. Most will opt for public permission, but unlisted and private permissions are also useful at times.
Instagram offers various options for sharing their short videos. You can share them as a story (if so, the videos will be deleted after 24 hours), share them on the feed, or just keep them in your account and access them from the Explore menu.
YouTube also offers an adult filter, which Instagram Reels lacks. At any time, you can change the permission of the shorts from the YouTube library menu.
What does the future have to offer?
With Reels, Instagram added another way to create media to share with followers. Since its introduction in August 2020, Instagram has seen growth in the number of downloads and active users.
YouTube Shorts is still in beta and is only available in certain countries like India and the United States. It’s already become popular with 3.5 billion views per day during the first tests carried out in India. One can only imagine the potential when Shorts will be available worldwide in the future.
Instagram nailed the execution of short videos. YouTube Shorts got off to a rough start with a few missing features. However, the real battle unfolds behind the scenes as these short video features aim to win Tiktok’s ever-growing popularity. With YouTube’s advanced algorithms, we won’t be surprised if Shorts will become a user’s favorite in the future.