Try these tips to make money as an Instagram influencer
The business of being a social media influencer is very much a legitimate source of income, and for many Instagram users it has become a full time career. Here’s what you need to know about Instagram influencers and how to become one yourself.
What it takes to become an influencer
A social media influencer is basically someone who can get other people to participate in an activity or purchase a product by creating and posting content on a popular social media network like Twitter, Facebook, Snapchat, YouTube or TikTok. An influencer has a high number of followers or subscribers and a high ratio of regular interaction and engagement with their fans.
An account with a million followers that averages only a few likes or comments, per post, would not be considered an influencer account, despite having a large number of followers. However, another account with only a few thousand followers that receives a few hundred likes or comments, per post, could be considered an influencer because their followers seem to respect their opinion and support any content they create.
Instagram influencer call
Social media influencers tend to target younger demographics who may not consume as many TV or print magazines as previous generations. For this reason, Instagrammers who have high engagement with their audience are often chosen by businesses to promote their products or services.
An influencer Instagram marketing campaign could consist of a single paid post to an influencer account, but it could also include a series of posts, Instagram stories, written reviews and endorsements, videos and live video broadcasts.
In some cases, the influencer takes control of the brand’s official Instagram account to stimulate followers and interaction, or create a sense of identification with the influencer audience.
How many Instagram influencers get paid
The amount earned for posting a brand’s paid job will vary widely depending on a range of factors such as how many followers the influencer has, the amount of effort required, the brand’s marketing budget, and how much other influencers are hired to share similar content.
Instagram influencers can be paid anywhere from $ 5 to $ 10,000 or more per campaign, and there is no set industry standard. Many influencer agents and services often have a recommended price range based on an account’s subscriber number, but there is no set amount.
Become a paid Instagram influencer
For people with a solid Instagram following, becoming an influencer can be a lot less daunting than most would assume. The three most useful ways to become an influencer are:
- Get an agent: This is the premium option for influencer gigs and is primarily used by individuals with a lot of followers, or professional models and artists. The agent helps his influencer client create jobs typical of the industry he has chosen and reaches out to companies to inquire about potential social media advertising campaigns on behalf of their client.
- Negotiate directly: If an Instagram account showshigh engagement in a niche topic like travel, beauty or gaming, companies often contact the account owner directly with a proposal via email or direct message (DM) on Instagram. It’s more common than most people think, so it’s always a good idea to turn on notifications for Instagram DMs. You don’t want to miss an opportunity.
- Use third-party apps and services: By far the wayThe most popular thing to start as an Instagram influencer is to use one of the many free services designed to connect influencers with brands. These services usually take care of all payment processing and legalization, and they offer tips and advice for new influencers who may not know how to negotiate or format a post properly. One of the best services to check out is TRIBE, which is free to join and has quickly become one of the most popular ways for influencers and marketers to connect. It updates almost daily and allows brands to provide direct feedback to users through the app. Similar apps offer the same service.