How to link a YouTube video to an Instagram post

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Instagram is a giant platform that can be used for cross-promoting products, businesses, and content you create elsewhere. Youtube being the biggest platform for content creators, it makes sense to use these two apps for cross-promotion.

There are many ways to link videos from YouTube to Instagram, through stories, posts, your bio, direct messages, etc. Unfortunately, direct links don’t exactly work when you add them to Instagram posts. Read on for more details, workarounds, and instructions on how to get the most out of Instagram / YouTube promotion.

To begin

While YouTube has an amazing website, Instagram doesn’t. For the best experience, install and update your Instagram app to the latest version.

Here are the download links for the Instagram app on Android and ios, and the links Android and ios for the YouTube app. Browsing the Instagram app is much smoother than the web version, and it also has many options that are limited on the web.

Assuming both apps are updated and a YouTube channel is up and running, you can easily push the link to the channel or one of the videos to Instagram. By doing this, you will increase the number of your visits to YouTube.

Moving an audience from Instagram to YouTube is not difficult at all, and it will dramatically increase your media presence, which is great. Consider posting teasers and promoting your YouTube channel on Instagram on a weekly basis (at a minimum).

Your success on YouTube also relies on consistency. If you can, make it as content as possible. It is obviously difficult to download videos on a daily basis, but it is entirely possible to do so on a weekly basis.

We assume that you are using Instagram for business, but you can follow this advice even if you are using it for personal purposes. Sharing cool YouTube videos is always fun, even if it’s not yours.

Address the main topic

The main topic of this article is how to add YouTube video links to Instagram posts. Like many other social media platforms, you cannot add direct links to Instagram posts. Technically you can do this, but they will only appear as text.

In other words, they won’t be clickable links. Most Instagram users won’t bother copying or typing entire YouTube video links in their browser. You can add the link in the captions of any article, but be sure to give your readers clear instructions.

One trick is to shorten the links so that they are easier to copy. Don’t hesitate to use Bitly, a free website that allows you to shorten links. When you post a shortened link to your YouTube video on IG, tell your followers to copy and paste it into their browsers.

Better link options

When you mention links on Instagram, the first thing that comes to your mind is Instagram’s bio. Frankly, people are starting to get annoyed at how literally everyone is using this feature. Of course, you should put a link to your YouTube channel, or a YouTube video in your bio.

However, don’t try to brainwash your followers to follow him through every post or story. From the viewer’s perspective, it’s a bit of a no-no.

How to add a link to your IG bio:

  1. Instagram startup.
  2. Tap on the profile icon (lower left corner of your screen).
  3. Tap on Edit Profile.
  4. Tap on the bio line.
  5. Paste your YouTube video link. Note that the bio space is limited to around 100 characters. You can only post one link in the biography.
  6. Tap the Confirm option when finished (check in the top right corner of the biography screen).

You will notice a space on the website in your profile, above your bio. Tap on it and add your website link, if you have a website.

Using stories to link YT videos

Another great place to post your YT video links is Instagram stories. They only last 24 hours, but a lot of people use Instagram to sift through their story feed anyway. It’s a great idea to always add your YouTube video links to your contemporary stories.

YouTube videos are permanent, but the stories are generally used for promotion, flash sales, etc. You should add links to your stories as soon as you download a YouTube video. Ideally, you would immediately direct your Instagram traffic to YouTube and quickly increase the number of views and the like.

We recommend that you emphasize the connection to the story as much as possible, as the stories are no longer than 15 seconds. This gives the viewer a very short reaction time. The best way is to add arrows or point to the link in some other way.

Note that links to the stories can be difficult to obtain. You must have more than 10,000 followers to add this type of links. Another way to get links to stories is to have a verified account, which is even more difficult in most cases.

Final tips

These are just a few of the methods to promote your YouTube videos on Instagram. Finally, you should consider using direct promotion i.e. sending direct messages to your followers, containing your links to the YouTube videos.

It may sound tedious, but it pays off in the long run and it shows your dedication. Finally, you can pay for the promotion on Instagram, if you have a business account. Hope this tip has helped you. Let us know what you think in the “Comments” section below.




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